We strive to make modern Asian fashion accessible.

"Honestly, I see a lot of pretty things in China, but nothing I could call 'modern Chinese style' has emerged yet."
Anna Wintour, editor-in-chief of Vogue, said on a visit in January.

Why don’t people know about Asian fashion?

Hard to find in global marketplaces.
European-American clothes do not fit Asians.
Too many products to choose from.
Independent brands lack resources to enter other markets.

Our solution

Cross-border e-commerce platform.
Asian brands – Asian customers.
Personalized shopping experience.
Operational support and marketing.

  • Independent fashion

    designed for Asians

  • Discover your

    unique style

  • Share your style

    with other fashion lovers

  • Don't be a follower

    be a fashion leader

Steve Murray CEO 4+ years entrepreneurial experience in China working in both development and creative positions. Fluent in Mandarin Chinese and English.
Lukas Hlavac COO 7 years experience in operations and Sales in Asia. Masters in IT and Business. Worked for Hewlett-Packard Europe. Brought Czech high-end design brand to great success in the Chinese market.
Jerry Lam (林永源)CSO Founder of gNetop, successful international mobile game distribution platform. gNetop is going for IPO this year in Shanghai. App marketing guru with experience in China, South East Asia, Japan and USA.
Kid Lau (刘晓彤)VP Marketing Former Marketing Supervisor of, high-end online fashion marketplace.
Founder of independent fashion brand Lit up.
Jan SmejkalVP Business Development Co-Director of Startup Grind Shenzhen with global network of entrepreneurs. Ex-Rocket Internet (owner of Zalora and Lazada) executive with experience in e-commerce and wide network in South East Asia.

呼啦啦隶属于上海呼尚网络科技有限公司,主要业务为时尚电子商务,主营的Whoolala呼啦啦App已在APP Store 上线。我们致力于把优秀的亚洲原创品牌带到国际市场,平台上已有来自大陆、港、台、泰国、美国的多个原创时尚品牌,为消费者带来独特的时尚商品和购物体验。


Please send all enquiries to Jan Smejkal